CROUCHERS x The Sunday Times
Loved chatting with Victoria Moss in The Sunday Times Style magazine about bingeing on Schitts Creek during lock down, the rise of the achingly hip homeware store, and what sparked Crouchers 2:0!
“It’s a labour of love. I wanted to do something more personal and heartfelt,” he explains. “In Schitt’s Creek they sold the perfect vision of what it could be. I definitely thought there’s something in terms of the smallness of it. People always think about bigger, bigger, bigger, but I was thinking smaller, smaller, smaller.”
There’s a reassuring sustainable depth to everything: “You can be transparent in terms of the supply chain because you’re ordering from people who are carving lovely wooden bowls in their studios.”
“It’s a labour of love. I wanted to do something more personal and heartfelt,” he explains. “In Schitt’s Creek they sold the perfect vision of what it could be. I definitely thought there’s something in terms of the smallness of it. People always think about bigger, bigger, bigger, but I was thinking smaller, smaller, smaller.”
There’s a reassuring sustainable depth to everything: “You can be transparent in terms of the supply chain because you’re ordering from people who are carving lovely wooden bowls in their studios.”
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