Croucher’s was first established in 1910 on the Isle of Wight by Adolphus J Croucher, and for more than 70 years, it was a beloved general store, bakehouse and post office, becoming a trusted neighbourhood hub for the local community.
Adolphus' great-grandson, Ben Matthews, resurrected his family legacy in 2021 with a digital re-launch from a desire to celebrate the importance of community, craft and considered choices. He looked to the past to create what he wanted for the future.
CROUCHERS.COM founding principle is to carry forward that original sense of community by supporting local brands from a modern, multicultural Britain.
Aside from the joy of working closely with craftspeople, supporting local businesses is incredibly important to the British economy, plus there is the added sustainable benefits of keeping it local and supply chain transparent.
By blending British heritage brands alongside established independents and exciting new startups, CROUCHERS.COM brings a fresh, modern edit of products which are sourced for their good looks and compelling backstory.
Crouchers: The British Home Store.